Privacy Policy

This Privacy Policy provides a comprehensive description of how Erylik (“Erylik” “we,” “our,” or “us”) collects, uses, and shares information about you as well as your rights and choices regarding such information. It applies to any online location that links to this Privacy Policy that makes this Privacy Policy available to you, including our online store, website content, and email newsletters and other advertisements that promote our products and services.

Information We Collect

Personal information means any information from which you may be identified directly or indirectly. The types of personal information we collect depend on how you interact with us or use our Services.

  • Contact information, such as your name, email address, mailing address and phone number;
  • Account information, such as your email address, reward information and benefits; 
  • Purchase information, such as the types of products or services requested, order details, delivery information, payment details, billing or shipping information and return or exchange information. Please note that we do not store complete credit/debit card information;
  • Any other information you choose to provide, such as product reviews, responses to surveys or quizzes, information to participate in a contest or promotion, marketing preferences, or to receive customer support.
  • Communications data that you submit to us, such as when you communicate with our customer service team

Information We Collect Automatically

In addition, we automatically collect information when you use the Service. The categories of information we automatically collect, and have collected in the past 12 months, include:

  • Service Use Data, including data about features you use, pages you visit, emails and advertisements you view, products and services you view and purchase, the time of day you browse, and your referring and exiting pages.
  • Device Data, including data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and device identifiers such as IP address and Ad ID.
  • Location Data, including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level.

How We Collect Information

  • Directly from you, such as when you make a purchase on one of our websites, contact us with a question or complaint, create an account on our websites, register for one of our brand loyalty programs or marketing lists, respond to a survey, participate in a contest or other promotion, make an appointment or sign-up to attend an event.
  • When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online and other network activity information using technologies such as cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images which are embedded into our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser.
  • From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties that we choose to collaborate or work with.

How We Use Your Information

In general, the personal information you submit to us is used either to respond to requests that you make, aid us in serving you better or market our Services. We use your personal information to:

  • Provide Products and Services. Provide, maintain and improve our Services, products, data and events.
  • Complete Transactions. Complete the transactions you request, perform our contractual obligations, and use your personal information as otherwise anticipated within the context of our ongoing business relationship;
  • Manage Accounts. Create and manage your online accounts and profiles and Erylik memberships, including for loyalty programs; 
  • Service Communications. Send notifications related to your account, purchases, exchanges and returns, technical notices, security alerts and information regarding changes to our policies. 
  • Respond to You. Respond to your requests and any other communications from you, including to provide customer service.
  • Advertising and Marketing. Send advertising or marketing communications about Services, offers, products, promotions, rewards and events offered by Erylik and others, and provide news and information that we believe may be of interest to you, all as permitted by applicable law; 
  • Research and Development. Conduct research and development, including surveys and other market research; 
  • Personalize Your Experience. Monitor, analyze and audit your engagement with our brand and your interactions with our Services and online ads to better understand your interests and behaviors and customize your experience, including the ads you see when you use the Services or third-party platforms based on your preferences, interests, purchase history and browsing behavior; 
  • Safety and Security. Detect, investigate, respond to and protect against malicious, deceptive or illegal or objectionable activity, including fraudulent transactions, error, negligence, and breach of contract, security incidents, and harm to the rights, property, health or safety of Erylik and our users, customers, employees or others; 
  • Troubleshooting. Debug, identify and repair efforts that impair existing or intended functionality of our Services;
  • Corporate Transactions. We may process personal information in the context of corporate acquisitions, mergers or other corporate transactions, including in the process of diligence activities related to such transactions; 
  • Reasonable Other Purposes. As permitted by applicable law, we may process personal information to carry out certain short-term activities and other reasonable purposes related to the products or Services you purchase from us or your ongoing relationship with us. Where required by applicable law, we will provide a notice of such data processing prior to using your personal information for such purposes. 

How We Protect Your Information

Ensuring the security of your personal data is paramount to us. We employ robust measures to safeguard it from unauthorized access, utilizing industry-standard encryption technologies for payment information protection. Access to your data is restricted to essential personnel and service providers for order fulfillment and customer support.

Nonetheless, it’s important to acknowledge that no online transmission or electronic storage method is entirely foolproof. While we strive for utmost security, we cannot guarantee absolute protection against unforeseen breaches beyond our control.

Your Privacy Rights and Choices 

Consistent with applicable law, you may exercise the rights described in this section. Please note that some of the rights may vary depending on your country, province, or state of residence.

Opting Out of Marketing Communications. 

  • Promotional Emails. You may unsubscribe from our promotional emails at any time by using the unsubscribe button at the bottom of the email. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms). 
  • Direct Mail. If you would like to opt-out of receiving communications via postal mail, please email [email protected]. 

Cookies and Pixels. If You would prefer not to accept cookies, You can manage Your cookie preferences by clicking on the “Online Preferences” link located on the bottom of the website homepage.   You cannot disable essential cookies.  You can also change Your browser settings to notify You when You receive a cookie, which lets You choose whether or not to accept it; or set Your browser to automatically reject any cookies. However, please be aware that some features and services on Our Sites may not work properly because We may not be able to recognize and associate You with Your account. In addition, the offers We provide when You visit Us may not be as relevant to You or tailored to Your interests.

Children’s Privacy

Our Sites are not directed to children under 13. We do not knowingly collect, use or disclose personal information from anyone under 13 years of age. If We determine upon collection that a user is under this age, We will not use or maintain his/her personal information without the parent/guardian’s consent. If We become aware that We have unknowingly collected personal information from a child under the age of 13, We will make reasonable efforts to delete such information from Our records. If You believe that We might have any information from or about a child under age 13, please contact Us at [email protected].

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting a notice on our website or by email. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

Contact Us

Please note, We may change information on the Sites and/or this Privacy Policy at any time and any changes will be effective immediately upon the publication of revisions. Please contact us at [email protected]. We will do our best to assist you as quickly and efficiently as possible.